Toshiba has told GamesIndustry.biz that it is disappointed that High Street retailer Woolworths has decided to drop the HD-DVD movie format from its stores this March.
The retailer said today that it will be backing the rival Blu-ray format exclusively following a Christmas sales period that saw HD-DVD movies outsold by ten-to-one.
But Toshiba has stated that in the UK at least, HD-DVD movies account for 60 per cent of high-definition movie sales, and that a proliferation of cheap hardware means HD-DVD should not be ruled out as a successful new format.
"While we're disappointed by Woolworths' decision, it is extremely early to spot which format will eventually win," commented Oliver Van Wynendaele, euro assistant general manager of Toshiba's Consumer Products Division.
"We have been hugely successful in expanding the number of consumers owning HD-DVD players. UK consumers can now pick-up an HD-DVD player for less than GBP 150, around half the cost of other HD formats.