Post by Segaman on Sept 4, 2003 19:09:22 GMT -5
Dr Pepper partners with Nintendo--ponies up prizes and the opportunity to appear in an upcoming Nintendo title.
Dr Pepper/Seven-Up said today that it will sponsor a holiday promotion titled "Be You. Be in the Game." Set to run in the November-December timeframe, the promotion lets consumers win various prizes, among them Nintendo GameCube and GBA SP systems and a chance to have their likeness appear in an upcoming Nintendo game.
Instant winners are determined by looking under the caps of specially marked 20-ounce and 2-liter bottles and on game pieces inside 12-packs of regular and Diet Dr Pepper and Red Fusion.
The specific Nintendo Game that will feature the grand prize winner's likeness has not been announced.
Dr Pepper will support the promotion with a $3 million network TV buy, special packaging, and point-of-sale displays shaped like a GBA SPs, among other initiatives.
Dr Pepper/Seven-Up said today that it will sponsor a holiday promotion titled "Be You. Be in the Game." Set to run in the November-December timeframe, the promotion lets consumers win various prizes, among them Nintendo GameCube and GBA SP systems and a chance to have their likeness appear in an upcoming Nintendo game.
Instant winners are determined by looking under the caps of specially marked 20-ounce and 2-liter bottles and on game pieces inside 12-packs of regular and Diet Dr Pepper and Red Fusion.
The specific Nintendo Game that will feature the grand prize winner's likeness has not been announced.
Dr Pepper will support the promotion with a $3 million network TV buy, special packaging, and point-of-sale displays shaped like a GBA SPs, among other initiatives.
